Customer Data Platforms or CDPs like Segment have emerged as a next-generation tool that businesses need to consolidate customer data across different touchpoints. Still, as the pattern grows, most organizations are searching for options that could be more suitable to them. In case you are in the process of searching for the best replacement for the Segment at the moment, here is the list of the 10 best Segment substitutes in the year 2024.
1. mParticle
mParticle is a mature CDP that provides a wide range of capabilities to support the management, integration, processing, and activation of customer data. It is ideal for companies that want to integrate easily between the different platforms. Something that mParticle is especially famous for is its data governance capabilities and this means that your data aligns to the set standards.
2. Tealium
Tealium is another strong contender among Segment competitors. This platform specializes in real-time customer data orchestration and provides a unified view of customer interactions across various touchpoints. Tealium’s user-friendly interface and extensive integration options make it a popular choice for businesses of all sizes.
3. Adobe Experience Platform
For those already part of the Adobe ecosystem, Adobe Experience Platform (AEP) is a more capable substitute. Adobe Experience Platform or AEP which is a key point of Adobe’s package of tools provides a very broad and profound connection with other Adobe products as well as provides built-in machine analytics for the customers, segmentation, and advanced level of personalization. It is suitable for large corporations, in particular, and those who need a solution encompassing more than just data gathering.
4. ActionIQ
ActionIQ is for large companies seeking a powerful CDP with capabilities in customer segmentation and customer analytics. It is easy to use with no technical expertise needed to navigate through which makes it easy for marketing teams to create and implement elaborate customer journeys. Another option that can be beneficial for organizations interested in customer experience and data-driven marketing is ActionIQ.
5. Treasure Data
Treasure Data is a freely scalable customer data platform that is especially suitable for needs associated with large volumes of data and real-time processing. There existed a good compatibility of its features with marketing, sales, and analytics tools, which made it a good app for organizations with slightly complicated data demands.
6. Lytics
Lytics is a customer data platform designed to work with real-time data and deliver personalized customer journeys. By using this system, information collected from different sources can be combined, customer profiles developed, and information can be put through different channels. Another strength of Lytics is the use of machine learning that defines the further behavior of consumers and allows them to interact with them effectively.
7. BlueConic
As a CDP, BlueConic is a customer-centric marketing platform. It helps the business to create profiles of the customers, categorize the target audiences, and effectively market to them through various mediums. The key advantage of BlueConic is that it can offer some insights and orchestrate individual customer experience, thus it can be regarded as a good Segment substitute.
8. RudderStack
To this end, Segment has a competitor that is called RudderStack which is open-source and can perform the tasks of data integration as well as managing customer data. Its important strength is flexibility and ability to scale it for particular business needs; however, its technical specifications must be carefully defined. RudderStack is especially popular among those who prioritize cost savings and want more flexibility in their tools.
9. Amperity
Amperity is a solid CDP that is designed for identity resolution and customer analytics. It was fundamental to be created to address the problem of multiple disparate customer data sources, within one profile that can be acted upon by the business. Amperity’s sophisticated AI processes put it in a league of its own when it comes to firms that are looking to optimize their approaches to customer data.
10. Hull
Hull is a multi-purpose CDP distinguished with real-time data orchestration and multitudes segmentation. It enables the consolidation of data from multiple sources and engagement of that data in real time, thus guaranteeing that all customer engagements are carried out in the light of updated customer data. It has been established that Hull is particularly suitable for those organizations that wish to develop closely targeted relationships with customers.
Conclusion
So, as the specific market for customer data platforms develops, there is a wide range of possibilities for companies available. All the options above mentioned have some features and advantages in comparison with Segment which makes them suitable for various businesses. Each of these Segment competitors offers a particular advantage to those who demand real-time data processing, the use of top-tier analytics, or tight integration with other services.
Which platform best suits you will of course, depend on what you want to achieve, how long you are willing and able to put into it, and how much you want to spend. Thus, it is possible to discover the best tool that can complement your customer data management plans in 2024.
