The pizza industry, a cornerstone of the global fast-food sector, has evolved into a dynamic market characterized by intense competition, innovation, and deep cultural significance. Originating from humble beginnings, pizza has grown into a multibillion-dollar industry, offering a diverse array of styles, flavors, and dining experiences that cater to a wide range of consumer preferences.
From traditional family-owned pizzerias to global franchise giants, the industry has seen a remarkable transformation, driven by factors such as technological advancements, changing consumer lifestyles, and an increasing demand for convenience without compromising on quality. The versatility of pizza, combined with its universal appeal, has enabled the industry to flourish in both urban and suburban markets, making it a staple in the diets of millions around the world.
In the United States, the pizza market is particularly vibrant, with a multitude of chains and independent operators vying for a share of this lucrative sector. Among the notable players, Mountain Mike’s Pizza has distinguished itself as a beloved brand, particularly on the West Coast. Established in 1978 in Palo Alto, California, by founder Thomas Van Buskirk, Mountain Mike’s has grown from a single pizzeria into a prominent chain with a significant presence across the western United States.
The company, privately held and headquartered in Newport Beach, California, operates within the broader pizzeria, restaurant, and franchising industries. Known for its commitment to quality and consistency, Mountain Mike’s has become synonymous with its signature crispy, curly pepperoni, fresh-made dough, and the impressive 20-inch mountain-sized pizza. Additionally, the chain offers an all-you-can-eat pizza and salad bar lunch buffet, drawing in a loyal customer base across its many locations.
Mountain Mike’s Pizza, with 286 locations across 10 states as of November 2023, has steadily expanded its reach beyond its California origins, establishing itself in markets such as Arizona, Colorado, Nevada, Oregon, Utah, Texas, and Idaho. Southern California has seen particularly strong growth, with 27 locations spread across Los Angeles County, Inland Empire, and Orange County, alongside five locations in San Diego.
The menu, which includes a variety of pizzas, chicken wings, garlic knots, mozzarella sticks, desserts, sodas, and a selection of beer and wine, caters to a broad range of tastes and preferences. The chain’s financial performance reflects its success, with a net worth averaging $1.1 million per location in 2022 and system sales reaching $297 million in 2023. The ownership of Mountain Mike’s Pizza transitioned in 2017 when Chris Britt and Ed St. Geme, both California natives, acquired the company. Under their leadership, the chain has experienced a period of significant growth and modernization, further solidifying its position in the competitive pizza industry. The appointment of Jim Metevier as CEO in February 2024 marked another pivotal moment for the company. Metevier, who had joined Mountain Mike’s as COO in 2018, played a crucial role in expanding the brand’s footprint beyond California and driving a 32% increase in same-store sales over five years. His focus on digital transformation has also been instrumental, with digital sales now constituting 44% of the brand’s overall sales mix.
Mountain Mike’s Pizza has received numerous accolades for its excellence in franchising and customer satisfaction. In March 2024, the chain was honored with FRANdata’s annual TopScore FUND Award, recognizing its industry-leading support for franchisee financing and lending opportunities.
The chain’s commitment to quality and innovation has also earned it recognition in various industry rankings. In 2023, Newsweek named Mountain Mike’s one of America’s Favorite Restaurant Chains, reflecting its strong customer loyalty. That same year, the brand climbed 15 spots to rank #92 on Entrepreneur’s Franchise 500® List, underscoring the strength of its franchise model. Additionally, Mountain Mike’s was recognized as a top-10 brand in Fast Casual’s Top 100 Movers and Shakers list in 2022, highlighting its influence and leadership in the fast-casual dining sector. These achievements underscore Mountain Mike’s ongoing dedication to quality, innovation, and franchisee success, making it a leader in the ever-evolving pizza industry.
Mountain Mike’s Pizza has not only cemented its place as a beloved pizza chain on the West Coast but has also set itself apart as a leader in the broader restaurant industry. Through a combination of quality products, strategic expansion, and a strong commitment to franchisee success, the company has built a loyal customer base and achieved significant growth.
With continued innovation under the leadership of Chris Britt, Ed St. Geme, and Jim Metevier, Mountain Mike’s is poised for even greater success in the future. As the chain continues to expand its footprint and adapt to changing market dynamics, it remains dedicated to delivering the delicious, high-quality pizza experience that has made it a favorite for over four decades.
