In all honesty, when it comes to business listings for the first time, a majority of the people do not find them very interesting. But when you understand the fact that it helps in gaining new customers, getting attention to your website, and marketing, the outlook totally changes.
Consider this: 46% of all searches done on Google are location-based and of those searches, 88% of the respondents who searched on their mobile devices will call or visit the business within the next 24 hours.
This means that in case your business appears among those local searches, there is a big possibility of getting a call or even a visit. And what do you notice when you search for local business listings?
I know right, Business listings. This article covers popular business listing sites and a piece of brief information about why to post free classified ads and popular business listing websites.
What are Business Listings?
Local directories or General information directories are repeatedly directed in the new age in providing more than just an online copy of the ISBN Directory that people had to break their bones to search the enormous volume of empty pages to locate what was required.
Rather are effective tools that enable end-users to easily find, understand, and interact with businesses that they want to use in a jiffy.
Before we jump on to knowing different sites, there is one popular method for promotion that I would like you to consider for your business to grow, called Free Classified Ads.
This refers to placing advertisements on online platforms or websites that allow users to promote products, services, jobs, or other offerings without any cost.
When you post free classified ads, you increase the visibility of your business alongside your presence on major listing sites.
Top Free and Most Popular Business Listing Sites for Your Business:
Google Business Profile:
When consumers are searching for local sources for products and services, Google is usually the first search engine that helps to cut across distances using either their desktops or mobile devices.
A Google Business Profile helps to list the business on Google Maps and Google Search hence assisting the potential clients to see the details of the business and interact with such business.
Yelp
This is a free service, especially for small enterprises where they can modify their profile, chat with patrons, and even market their business.
Apart from being visible on the Yelp site, many Yelp reviews are located on Apple Maps and often appear in associated search queries.
These are paramount in the cultivation of people’s faith in one whom they have never interacted with. Other than that, virtual assistants Morrison and Elasticsearch recommend local businesses based on the information sourced from Yelp.
Yelp Basic lets businesses operate the platform for free, however, allows earning on certified business, where increased profile enhancement and lead generation of “ready to buy” customers comes as additional benefits
Angi Business Listing
Angi is a free listing directory that used to be referred to as Angie’s List and is geared towards home services and healthcare provider listings.
Maintaining Angi’s reputation statement, the website moderates reviews by disallowing anonymous and poorly rated comments and reviews of Angi’s reviews.
Besides highlighting your business, Angi also makes transactions with features like a message center where you communicate with clients and receive job offers.
Furthermore, the Angi team assists with the promotion of your business on their resources. To easily claim or add your Angi listing, follow our steps to start on this important local listing site.
Despite being regarded as a social networking site primarily, Facebook is also considered one of the best online business directory services in the entire world and even in regional searches.
In order to take advantage of a free Facebook listing, create a business account and page in which you will be able to post updates, photos, reviews, call-to-actions (CTAs), and track page activity.
Now, last but not least, to ensure that your local business listing will be effective in achieving the goal, it is very necessary to supply sufficient accurate relevant information.
Key Details to Include in Your Local Business Listing
Name: Keep your business name consistent across all platforms.
Address: Provide a precise address or list as a service area business if no physical location.
Hours: List accurate hours and update holiday hours regularly.
Phone Number: Use a local phone number to build trust and facilitate contact.
Website URL: Ensure your website URL is listed correctly.
Photos: Upload images of your business, products, and services.
Business Category: Select appropriate categories and subcategories.
Business Description: Write a clear, concise description using relevant keywords.
Conclusion
It is indeed true that business directory listing is a great way to gain the visibility that is required and increases one’s chances of getting customers, however, do not neglect the advantages of free classifieds ads in trying to pursue potential clients further. When these techniques are used hand in hand, they would assist you in maximizing your visibility and hence diversifying your target audience.
